I make impossible visuals ⚡️@neondemonstudio + @mindfudgeseries 👇Grab my new Neon Demon presets here

Jon Simo

Toronto, Ontario
2 days ago
The vibrant blue #PriusPrime striking a pose against the warm Fall palette. . . This series of images was shot on my new favourite hybrid camera the @lumixcan S1H. I already knew the camera was a video beast but I was so happy to find out it shoots incredible stills as well. 6.5 stops of IBIS, a 5.9mil don’t Viewfinder, articulating LCD screen, so many handy features that made it a joy to use. The new L mount pro lenses they’re making are stunning, I fell in love with the 50mm f/1.4, in fact 90% of these photos were shot with it. The colours straight out of camera are magical and I was able to push the raw file around a TON in photoshop. I’ve officially switched from Sony to Panasonic and I’m not looking back, can’t wait to see what else this beast of a camera can do🔥 . . #panasonics1h #lumix #lumixs1h #panasoniclumix #lumixphotography
2 days ago
New work for @toyotacanada pt.2 // No drones were used in the making of this, just my @insta360 One X 🤯 . . #insta360 #insta360onex #360video #insta360official #toyotaprius
3 days ago
New work for @toyotacanada - When Toyota reached out to me to create content for the release of their brand new #PriusPrime, I jumped on the opportunity to create something unique and fun. I shot this spot on two very powerful but opposing tools, the @insta360 One X and the @lumixcan S1H. Using the Insta360 on this spot was incredibly fun, I wanted to create this sporadic edit with nonstop movement, the ability to reframe 360 footage in post has been a game changer for my editing. I was even able to create fake bird’s eye drone shots by sticking the 360 camera outside the window of the car with a long pole, pretty convincing huh? I shot the final warp-speed sequence using the One X’s built in time-lapse functionality which looks incredibly cool. I still can’t believe what a $500 camera these days can do. The Panasonic S1H was amazing for capturing burst stills of the car in motion and 24mp was just high enough for me to reframe the match cuts however I liked. The whole spot was edited in Premiere Pro and After Effects, aligning and reframing was a bit of a tedious process but absolutely worth it in the long run. Want to learn more about my editing techniques and style, join the #TorontoCreatorsCommunity server by clicking the link in my bio. You can also use the link in my bio to get your very own @insta360 OneX with a special discount code. Project produced by @hashtagpaid Cam assists @jasonkattides @owainparri . . #toyotacanada #insta360 #insta360onex #360video #toyotaprius
Sherbrooke Quebec
2 weeks ago
I had a blast shooting this Neon inspired series with some badass machines. Swipe to see all the looks I captured, which colour palette is your favourite👀 . . I was tasked with shooting 10 vehicles in a variety of set ups, over 2 days for BRP’s new XPS line. We had a 400 sq ft room acting as makeshift studio, which was certainly challenging…especially that boat 😅 We rigged up 8 titan tubes along the ceiling so I could have full modular control over key, fill and back-lighting all with an iPhone. On the ground I used 3 @colorspike RGB lights with barn doors to create moody splashes of light and areas of interest to highlight the products or actions. In the past, shooting this many setups with so many different colours would have required tedious rigging over and over again but the fact that we could swap an entire room with over 12 lights in single click brings me so much joy, definitely nerded out over this one. I shot the series on an A7rIII with Sigma ART glass, shot tethered into Capture One - created a nice grungy look on set so the client could see my vision on the monitor as we went. The neon was added in post and I think they did a great job. Huge shout out to @unreasonablestudios , @getjuiced , @davidstulberg and @owainparri - We had a small nimble team but created something I’d super proud of. P.s. my favourite look is the muddy CanAm off-roader in green, love how it turned out. #seadoo #skidoo #canam #neonphotography #xpslubricants
3 weeks ago
Swipe through more of my favourite shots from the BMW M8 campaign 👉 . . Thanks again to my awesome team: @cbenfey, @jasonkattides, @jhuze1988 and @canningbrandon - couldn’t have captured so much content in 2 days without them. Photos by myself and @jasonkattides, colour grade done in camera raw and photoshop. Speaking of which I’m prepping a car Lightroom preset package based on the looks I’ve created on my previous automotive shoots - stay tuned! Produced by @notchvideo #bmwm8 #bmwm850i #bmwphotos #bmwm8competition #automotivephotography
3 weeks ago
Aren’t cars just so much better in 3Dimensions . . These are from my BMW M8 project, on top of capturing stills and video I created a few looping 3D photos. These are done by snapping a photo, taking a step the the side and then repeating. In photoshop you align all the photos to a central point - in this case it was the front BMW logo. From there you create a frame animation sequence, colour grade them and then you export as video and you’ve got yourself a fancy lil piece of content 😎 . . Shot by myself and @cbenfey, using an A7iii and Tamron 28-75mm e mount. Graded with my upcoming car preset pack. . . #bmwm8 #bmwm8grancoupe #bmwphoto #3dphoto #nishikan8000
4 weeks ago
I’ve always had an affinity for cars ever since I was a little boy, but only recently have I been paying more attention to bringing work & play together. Here are a few of my favourite shots from my BMW M8 Campaign.

I was tasked with capturing 60 stills and 10 looping videos by BMW that would showcase their new 2020 machines, the M8 Cabriolet, M8 Coupe, M850I and 750. I assembled an awesome team including @cbenfey @jasonkattides @jhuze1988 @canningbrandon and over 2 long days we captured a ludicrous amount of content and tried out some techniques that had never been done before. I just watched Ford Vs. Ferrari in theatres and found myself resonating with Carol Shelby, as he sat in his cobra and felt the stress of the world melt away. Whether it be on a motorcycle or a finely crafted car, there’s something blissful in riding a machine that has been so carefully tuned, it’s kind of beautiful. Photographs by myself and @jasonkattides (who was a ninja at finding amazing locations) colour grade and retouching done in Camera Raw and Photoshop. Shot on the Sony A7III, with Sigma Art and Tamron E mount lenses. Produced by @notchvideo #bmwm8 #bmwm850i #bmwcanada #bmwm8competition #bmwphoto
Neon Demon Studio
1 month ago
Neon light therapy w/ @rishad . . Shot on my favourite 360 tool the @insta360 One X 👀 Did you know you can colour grade video using photoshop’s camera raw? That’s exactly what I did for this clip using my own neon presets. It can be very powerful, clarity, HSL, dehaze, they all work really well. Just drag your clip into photoshop, convert it to a smart layer and apply camera raw 🤟🏻 . . #neonsign #neonportrait #neonlights #neondemonstudio #brandonwoelfel #torontostudio #neondemon #perfectloop #insta360onex #insta360
Neon Demon Studio
1 month ago
@aidan asked me to help him update his profile pic, went a little overboard 😅 . . . Video and photos graded with my Neon presets, link in bio 💪🏻 . . . #neondemonstudio #perfectloop #spinnyhat #aidantanner #cinemagraph #cinemagrapher #3dphoto
Don Valley
1 month ago
This is my photographer power stance, what’s yours? 😂 . . I spent the weekend shooting on @panasoniccanada’s brilliant new full-frame mirrorless camera the S1H. I’ve been a long time Panasonic fanboy, from the DVX100 to the Gh2, so when I heard they were releasing a 6k full frame camera I got really excited. First of all this camera looks damn good, it’s got a massive dedicated video record button on top of the body, and overall feels really good to hold in my hands. The EVF is like nothing I’ve ever seen before, it’s the sharpest, most crisp image - like a tiny retina display. The dual flip out LCD is also gorgeous and really easy to see even in harsh daylight. Most importantly though, the image on this sensor is stunning; both in the 24mp stills and 6k video. I could go on and on about the specs so if you want to know more leave a comment below👇 . . #panasoniccanada #panasonics1h #lumixusa #lumixcanada #photogear
Nathan Phillips Square
1 month ago
New work for @redbullcanada 👀 . . Red Bull asked me to create some social content to promote their upcoming music festival in Toronto + their specially designed can to go along with it. I decided to shoot the opening hyperlapse at Nathan Philips Square so that within the first few seconds you know without a doubt it’s Toronto. The hyperlapse took me about an hour to shoot, I snapped, moved my tripod, then repeated, over the entire distance. I shot the can separately after the hyperlapse was completed, doing manual photo bursts and focus pulls all in camera. The footage ‘inside the can’ is a collection of content I shot at last year’s @redbullmusic festival. Shot on a Sony a7III with a Tamron 28-75mm f/2.8 (my new fav lens). Have any questions have hyperlapses? Ask me below 💪🏻 #hyperlapsevideo #hyperlapse #torontotimelapse #timelapsevideo #toronto_insta
2 months ago
The BMW M8 captured through infrared photography . . Those leaves in the background are actually a deep green, my infrared modified Panasonic GH2 camera captured a wavelength invisible to the human eye. Thanks to the new IR Chrome filter from @kolarivision, specific types of light are filtered out to only let in the IR spectrum, turning foliage into a vibrant red. This specific filter mimics Kodak’s aerochrome film stock, originally produced for aerial government surveillance in the 60s. Remember the scene from Gladiator where Maximus is walking through the fields to meet his family in the afterlife, same idea - they shot that scene using infrared film for an otherworldly feeling. These leaves were in the corner of a gas station parking lot, I wanted to turn an otherwise boring location into something similar, otherworldly. If you’re looking to get into infrared photography/videography, check out the Kolarivision website, tons of great information and products to get you started. @infraredchrome @kolarivision #infraredphotography #irchrome #bmwm8 #m8competition #infraredphoto
Neon Demon Studio
2 months ago
Bad Decisions. 🎥 @caseydeidrick . . I love create small pieces of content like this that tell a story in their own right. Casey had just shaved his head for an upcoming project and I thought it’d be perfect to put a knife in his hand for this moody crime scene about to happen. This was shot on a Sony a6500 with Sigma 24-35mm f/2 glass on my Ronin S, I shot this vertically by mounting the camera to a cage. It was lit with a couple of @yongnuo.cz RGB lights and of course all the neon inside @neondemonstudio. In the background is the @alphaelectromechanics Micro Fogger 2 providing some haze. I graded this in Photoshop using camera raw, a powerful way to grade short clips to really make them feel like moving photos. Music: Sandbox by Mac Quayle from Mr Robot vol 5 Thanks to @justinwu for helping me out with this shot, he’s got a bunch of content from the studio coming out soon! #caseydeidrick #neondemonstudio #moodyvisuals #perfectloop #cinematicclip
Neon Demon Studio
2 months ago
Inspired by the colours of the galaxies above. These are two portraits from my latest collaboration with @finnthehoomann ✨ . . I snapped these using @fujifilm_northamerica’s absolutely mind blowing new camera, the medium format GFX100. There’s something inexplainable about a 100 megapixel sensor, everything you capture is simply epic - I knew @neondemonstudio would be the perfect location. For the few days I had the camera I absolutely fell in love, the colour science from Fuji is unrivalled right now. When I brought the file into camera raw I was blown away at how far I could push the image, even when grain started to appear it had a magical filmic quality to it. I’m looking forward to getting my hands on the GFX100 again, so I can test more lenses and dive deep into its video capabilities. Would you guys be interested in a full review in my IG stories? Who else here has become a Fuji fanboy as of late? Haha Shot with the Fujinon 63mm f/2.8 ISO 320 1/80th shutter Lit with a @colorspike and @yongnuo.cz YN 360 v2 Graded in camera raw and photoshop #neondemonstudio #fujigfx100 #fujifilmxseries #neonportrait #masterzofneon #neonportraits #neonports #fujifilm_street
Neon Demon Studio
2 months ago
While this may look like a beefed up vape, it’s actually my new favourite on-location tool for adding atmosphere to the scene. Meet the Micro-Fogger, it’s this awesome little battery powered haze machine. . . I’ve always been a fan of adding haze/fog/atmosphere whatever you want to call it, to my scenes in both video and photo, it can be a secret weapon to diffusing that harsh digital look we’re all trying to push away from. Haze naturally lifts contrast, it creates more 3D depth with light fall-off and it diffuses highlights in the most beautiful, soft way. In the past I’ve had to use big bulky fog/haze machines that have to be plugged into a wall outlet or powered by propane but this new tool changes that. The micro-fogger vaporizes a haze solution that hangs in the air pretty nicely, you can fill a room on a single charge and it’s super efficient with the amount of liquid it uses. It recharges via USB and even comes with a remote trigger option. Now, it has limits; you won’t be able to fill a large area, or use it outdoors on a windy day but for its size and portability it’s really really awesome, definitely adding to my go-to camera bag. You can grab your own Micro-Fogger v2 from @alphaelectromechanics ⚡️ If you can’t afford the micro-fogger, another great tool is @atmosphereaerosol, it’s a disposable spray can filled with a similar haze, I’ve used it for many shoots at my Neon Demon studio, it’s a cheap yet effective trick for getting those coveted cinematic visuals. These photos and video were snapped on the @fujifilm_northamerica GFX100, a camera I never knew I’d love this much. The second photo is a crop from the 100 megapixel wide shot. The colours straight out of camera are simply mind boggling. #microfogger #cinematicphotography #neondemonstudio #atmosphereaerosol #fujifilmgfx100
Jurassic Park
3 months ago
Had the pleasure of capturing US Open Tennis champion @biancaandreescu_ with @bmwcanada’s new M8 Cabriolet 🔥 Congrats on her win and the #shethenorth motto, so deserving. . . This was shot on @fujifilmx_us’s incredible new medium format camera the GFX100. The 100mp sensor gave me so much room to play around in post and I couldn’t think of a more fitting camera for this talented human. p.s. that closeup photo isn’t a new shot, it’s a zoom in crop from the wide angle 😱 Produced by @notchvideo #usopen2019 #fujigfx100 #gfx100 #biancaandreescu
3 months ago
the BMW M8 in a glorious drone boomerang 🚁🌀 . . Collaborative effort between myself and @cbenfey, together our drone skills are mighty like Thor ⚡️ I officially got my drone license a few months ago and while it was initially a pain to pass a test that really isn’t geared towards drones at all, I’m glad I have it. There’s way less headaches involved and it weeds out the drone pilots who have no idea what they’re doing. What do you guys think of Canada’s drone policies, have your license yet? Drone provided by the awesome folks at @omniview_tech, my go to for DJI drones, parts and servicing - these guys are the best. Produced by @notchvideo for @bmwcanada #droneboomerang #dronie #dronevideo #bmwm8 #djimavic2zoom
3 months ago
Man these GTA graphics are getting good 😏 New work for the launch of the BMW M8 coupe and cabriolet. 👉 Swipe to watch both Day and Night versions. . . This was a collaborative effort between myself and @cbenfey - I wanted to create this video game camera-switch clip and knew the @insta360 would be a solid tool to capture it. We rode behind the car on a @rideonewheel using the 360 cam on a long pole, then used it to capture POV footage inside the car and finally cut to a top down drone shot using the Mavic 2 Pro. For the night shots we rigged an a7iii to the Ronin S on a long pole and captured the same thing albeit a lot more weight for @cbenfey to handle on his OneWheel 😂 The POV shots was that same a7iii just smushed into my face with a 15mm wide angle lens on it to capture my perspective. Which version do you guys dig more?? Produced by @notchvideo for @bmwcanada Cam assists: @jasonkattides, @canningbrandon & @jhuze1988 #bmwm8 #grandtheftauto #gta5 #videogamer #insta360onex
3 months ago
Night moves with the BMW M8 . . This is one of the clips from my big social content capture project to showcase the incredible new 617hp M8 Competition Edition. Over two nights in Hamilton, @cbenfey, @jasonkattides, @canningbrandon and @jhuze1988 captured 4 versions of this car in incredible industrial locations. I’ve never driven a car so fast yet so smooth, it was hard to give back to BMW when we were done 😢 I shot this dollyzoom effect using a Sony a7iii with the Tamron 28-75mm lens on my Ronin S. Starting up close to the car I zoomed in on the lens as I walked backwards about 25ft, this compresses the frame all in camera and creates that wonderful visual effect made famous in Kubrick’s The Shining. I cut this in After Effects and graded the video in photoshop if you can believe it 🤔 I’ve been having an absolute blast shooting more and more cars the last couple of years and can’t wait to keep expanding the kinds of content I do with them. Thanks to @notchvideo and @bmwcanada for letting me get creative with these beasts. #bmwm8 #bmwm850i #bmwcabrio #dollyzoomerang #dollyzoom
Neon Demon Studio
3 months ago
I think I may have found my dream camera, 100 megapixels and all 😍 @fujifilmx_us GFX100 Medium Format . . . #fujifilmgfx100 #gfx100 #cameraporn #gearporn #neondemonstudio
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