I’ve always had an affinity for cars ever since I was a little boy, but only recently have I been paying more attention to bringing work & play together. Here are a few of my favourite shots from my BMW M8 Campaign.
was tasked with capturing 60 stills and 10 looping videos by BMW that would showcase their new 2020 machines, the M8 Cabriolet, M8 Coupe, M850I and 750. I assembled an awesome team including @cbenfey @jasonkattides @jhuze1988 @canningbrandon and over 2 long days we captured a ludicrous amount of content and tried out some techniques that had never been done before.
I just watched Ford Vs. Ferrari in theatres and found myself resonating with Carol Shelby, as he sat in his cobra and felt the stress of the world melt away. Whether it be on a motorcycle or a finely crafted car, there’s something blissful in riding a machine that has been so carefully tuned, it’s kind of beautiful.
Photographs by myself and @jasonkattides (who was a ninja at finding amazing locations) colour grade and retouching done in Camera Raw and Photoshop. Shot on the Sony A7III, with Sigma Art and Tamron E mount lenses.
Produced by @notchvideo
#bmwm8 #bmwm850i #bmwcanada #bmwm8competition #bmwphoto